AD65 is a strategy-led digital marketing agency founded in 2009 with full commercial operations since 2014 in Dhaka, Bangladesh. Through our CultureLens methodology — 12 years of psychographic, emotional, and cultural audience analysis — we build campaigns that earn attention because they understand the people they speak to. Our longest client relationship spans over 10 years.
AD65 began as a vision shared by marketing practitioners who understood that great advertising starts with genuinely understanding people — their aspirations, anxieties, cultural rituals, and emotional triggers. Starting full commercial operations in 2014, we built an agency around this conviction: strategy first, always.
Over the past decade, our CultureLens methodology has guided campaigns for Bangladesh's most prominent groups — Kohinoor Chemicals (Sandalina, 10+ years), PRAN-RFL, Sajeeb Group, Akij, Haque, Aarong Dairy, Bombay Sweets, Bengal Meat, and ACI. When PRAN returned after five years and Sajeeb after four, it confirmed what we'd always believed: cultural understanding is the one thing you can't replace.
That same depth of thinking earned us multi-year government mandates — the national Election Commission campaign, three consecutive years with the Ministry of Expatriates' Welfare including the RAISE project, and partnerships with the Planning Ministry, Agricultural Ministry, ICT Division, and National Museum of Science and Technology. International development partners including CARE, USAID, ActionAid, and the World Bank trust us for the same reason: we understand the audience before we speak to them.
Three separate conglomerates left, compared alternatives, and came back. Our longest client relationship is over 10 years. This isn't a claim — it's a pattern.
Tell us about your brand, challenges, and milestones. We'll craft the roadmap.